Russell Media Environment

At Russell Media we aim to maximize our impact and that means giving special attention to our impact on the environment.

It has been said that printing books cuts down on the rampant growth of trees.

Obviously, that’s not the direction we want to go! But printing books is a necessity and we want to minimize the negative impact and maximize the positive.

Originally, we were going to use all recycled paper content, but when we calculated the emissions for producing the recycled paper and the extra shipping of the recycled paper to our print destination, the environmental benefit was negligible. However, we did not give up there. Instead we are partnering with Plant with Purpose on an initiative we think is more innovative and beneficial.

For every tree that goes into the printing of our book, we will pay Plant With Purpose to re-plant that tree in the developing world. That way we are promoting the rampant growth of trees where it’s needed most.

In addition to tree planting, we also use eco-friendly boxes for shipping, minimize printing during the editorial process, use recycled paper for office printing, and print our books locally to avoid greenhouse gas emissions from double shipments.

We’re always looking to improve our processes. If you know a way we can do it better, please let us know.